By Felix Andrew and Moshi Shabani
National Bureau of Statistics (NBS) has blasted the Kenyan based research institution GeoPoll for released unofficial statistics on Television and Radio stations via social networks.
Director General of NBS Dr. Albina Chuwa told journalists in Dar es Salaam that the recently released findings were collected without following official procedures under NBS.
“The statistics are not official because they were collected through unknown system which is not recognized by the Bureau according to the Section 20 of the Statistics Act 2015,” she said.
According to her, the institution issues statistics after every three months through social media regarding viewers of television and listeners of radio stations
However, she said all statistics to be issued by institution or any person will be recognized after meet required procedures as stated in the act.
Recently Kenyan based research institution released findings on Media Measurement report with audience statistics on Top TVs and Radio Stations for Quarter 2 of 2017 in Tanzania, where the GeoPoll Media Measurement service is currently available.
There is a great difference between Clouds radio station which takes the lead in share with 23% and Radio Free Africa which is the second with a share of 8.2%. Tbc Taifa has the third highest share of 7.4%. People listening to other stations outside the top 10, which broadcast across the country at a regional level, account for the remaining 32.6% share.
TV has the clear top spot in ratings between 8-9PM, with more than twice the ratings of the nearest competitor. There is a stiff competition amongst the other TV stations during peak hours.
GeoPoll also examined average share across the entire day during Q2, 2017.
Clouds Media achieves the leading spot with an audience share of 13.4% followed by ITV and East Africa TV with audience share of 12.8% and 11.8% respectively. TBC1 achieves the fourth audience share.