By Prosper Makene
TANZANIA breweries has today turn 40 years since start operations in the country, where it has managed to lead the market for a number of years.
Speaking to the media in Dar es Salaam today where the celebrations were taking place, Safari Lager Brand Manager Edith Bebwa Nasuwa said that it is a proud moment for them to reach the milestone and still remain the number one consumer’s choice.
“Safari Lager paved it way to the world in 1978 by winning its 1st Gold Monde Selection award and sustained its quality and won more 7 similar awards which was then recognised with a grand gold Monde selection.
She said in 2013 Safari Lager won number one in Africa amongst 50 African brands.
“These accolades affirm that we have been producing the highest quality satisfying taste for our consumers since 1977”, she added.
She attributed their success to strong foundations, belief in brand and always providing value to consumers.
As a way to show appreciation the firm is celebrating the 40 years milestone with a big launch of #40NABAADO here in Dar es Salaam there after take the celebrations to the rest of the country.
The celebrations are intended to bring out journey ‘safari’through entertainment and that our consumers through our journey.
“Our celebrations are themed #40Nabaado because while we are the oldest Tanzanian brand the journey is just starting, we are promising our consumers that the best is yet to come,” commented Nasuwa.