By Azania Post Reporter
The top 50 'made in Tanzania' brands will be held for the second time in October this year, the Tanzania Private Sector Foundation (TPSF) has said.
Speaking in Dar es Salaam, the TPSF Executive Director Godfrey Simbeye, said preparations for the said event has started.
He said the second top 50 Made in Brands event will also enhance awareness of Tanzanian citizens and others towards quality local products which is lacking amongst Tanzanians, as many local products have not been sufficiently promoted through the media and other appropriate publicity channels.
The event to be staged in Dar es Salaam will facilitate the promotion of local products and subsequently change the Tanzanians’ mindset and attitude of appreciating imported products against locally produced products
This will promote awareness to Tanzanian citizens and others towards quality local products which is lacking amongst Tanzanians, as many local products have not been sufficiently promoted through the media and other appropriate publicity channels.
TPSF and government organs are joining hands to support the initiatives of the new government to transform the country from agriculturally based to industrial based through products value additions which will enhance the revive of local industries and employment creation as strategies to reduce poverty and unemployment, particularly amongst youth.
This, therefore, calls for the need to incessantly promote consumption of local products as a way to revitalize and promote our local industries.
Today’s challenges facing our local industry are synonymous with the macro challenges facing the economy as a whole and this has compromised the competitiveness of our own locally manufactured products.
Simbeye said objectives of this Top 50 Made in Tanzania Brands Award Competition which was firstly held in Dar es Salaam two years ago is to enhance sustainable production, competitive, innovation and income for locally manufactured goods and services.
Create visibility of local brands and the value of their products and services with the aim of increasing their demand and consumption on the local, regional and international markets.
The other is to increase employment opportunities for Tanzanian and therefore contribute to the economic development of the Nation and promote the use of standards as a means of building a competitive edge of locally made products.