THE Tanzania Tourist Board (TTB) yesterday started a three-day official tour to promote local tourist attractions in Israel.
Speaking to reporters in Dar es Salaam over the weekend in Dar es Salaam, TTB's Managing Director Devota Mdachi said while in Israel the board will meet various stakeholders in the tourism, investment and media sectors.
"The Permanent Secretary in the Ministry of Natural Resources and Tourism, Major General Gaudence Millanzi is leading the team meant to market and promote our local tourism sector," he explained. She said the team was also planning to meet over 100 key stakeholders, including the tourist company agents, with a view to convincing them to bring more tourists from that country.
“Statistics show that the number of tourists coming from Israel is on the increase. In 2011 over 3,000 tourists visited Tanzania while in 2016 the number climbed to 15,000 tourists," Mdachi said. She expressed TTB’s optimism that the tour would be of paramount significance, considering that Israel had made headway in tourism sector.
"It is purely a learning tour for us (TTB). Our counterparts in Israel are hosting us," she said, adding that Tanzania has lot to learn from Israel.
She said tourists from Israel liked visiting Tanzania national parks, which is blessed to have a good number of unique animals.
"While in Israel, we will spend one day to meet experts or stakeholders specialising in hotels and services," she said.
Tanzania is among a few countries globally to have many tourist attractions and it is estimated that over 38 per cent of her land is reserved for that purpose.
The sector contributes 13 per cent of the country's GDP and in 2013, the sector earned the government 4.48 billion US Dollars.
During the 10th Meeting of Tanzania National Business Council (TNBC), Prime Minister Majaliwa Kassim Majaliwa directed all authorities responsible for tourism to promote and market the sector, saying it was a dependable area for stimulating economic growth and development.