By Nasibu Mahinya
In celebrating his ten years in the fashion industry, world-class designer and stylist Ally Rehmtullah said that marking a decade in business it’s like starting afresh journey and no plans for quitting on his favorite hobby.
This was said at a function which the stylist organized to identify 30 models and part of celebrations of his decade in the industry.
Judges at the event were Rehmtullah, popular radio presenters B-Dozen and Salama Jabir, Bongo flava artist Shetta and Bongo movie actress Elizabeth ‘Lulu’ Michael.
It was neither easy nor hard to get thirty models out more than 200 models that walked on the runway set up at Elements, Masaki an ‘entertainment’ hot spot in Dar es Salaam.
“The fashion industry in Tanzania has grown tremendously over ten years, at a time when I joined the industry there were very few young designers, but currently the number has multiplied and designers are very dedicated and creative, they are doing very well,” he said…
“Before, fashion was an entertainment but right now fashion is more than a business for many of the young designers who are potential good….and it’s a great thing for the country,” Ally Rehmtullah told Azaniapost
Rehmtullah believes that the past ten years were his struggling years, projected to expand his business in the next decade.
National Arts Council (BASATA) official Maregesi Ng’oko hailed the stylist for being in the industry for ten years, but urged him to maintain Tanzanian style in his designs.
MORE ABOUT ALLY REHMTULLAH
Young at heart and creative, ally is one of the most talented fashion designers of Tanzania. There was a time where the arena was dominated by "so called" designers but with the emergence of this new blood, new talent, everything is changing for the development and betterment of the fashion industry of Tanzania.
Ever since he was a child he was always in love with drawing, painting and using colors as his daily playing elements. Ally had a dream to be a fashion designer, and after a lot of hard work, he achieved his goals and is now starting his career in the fashion industry.
Allys fashion talents are like the unique Tanzanian art of “Makonde” carvings. His creations are a blend of wearable garments which are in the true sense a combination cultures, styles and fabrics.
Ally is a Tanzanian, born and raised within Indian ethnicity. The opportunity to go to the west to obtain his degree made him knowledgeable of all three different parts of the world, thus the ability to create designs with inspiration from all the cultures.
Different colors in the nature inspire Ally to create his designs, he also gets inspiration from his fellow colleagues who have been in the industry for a long time.
Being in the industry for just three months has been quite challenging. Introducing himself to the vast Tanzanian market is hard work but quite rewarding. The industry has been very welcoming and people have responded to his designs with a very positive attitude
Early November Ally had his first photoshoot contract with Dollywood Modelling Agency in Dar es Salaam . That was the first outburst and exposé, of his designs to the Tanzanian Public. A success to say the least.
Ally has had the chance to design to participate in the Redd's African Fashion Design Awards (RAFDA) in December 2006 by designing a fabulous evening gown for the master of ceremony Jokate Mwengelo who is also the Redd's Ambassador of the Year.
On the 25 th of December of 2006 Ally had his first exhibition for the Smiling Face Entertainment's “Tanzanian Supermodel of the Year Competition” event. The audience loved his designs.