Social media giant Facebook has made a move into dedicated video, pitting it against YouTube and TV networks.
Users will soon see a new Watch tab that will offer a range of shows, some of which have been funded by the social network.
Watch will be personalised so that users can discover new shows, based on what their friends are watching.
Viewers will also be able to see comments and connect with friends and dedicated groups for shows.
Ads will be key to Facebook's efforts to take on video giant YouTube
"Watching a show doesn't have to be passive," said the company's founder Mark Zuckerberg in a Facebook post.
"It can be a chance to share an experience and bring people together who care about the same things."
Video has been available on Facebook for some time, but until now, it has mostly been dominated by amateur clips or short segments from news organisations.
The world's largest social network added a video tab last year, and has hinted for some time that it might make the move to producing original content.
Watch could open up new revenue potential for both Facebook and programme makers, while users can expect to see targeted advertising before and during the shows.
According to www.internetworldstats.com facebook has 3.7 million users in Tanzania.