BEYONCE and Jay-Z have teamed up with two of the world's most prestigious youth-focused initiatives, The Prince's Trust and Global Citizen, to reward fans for being kind, charitable and doing good for others.
Fans who volunteer through these organizations will be given the opportunity to win a pair of tickets to the United Kingdom and European dates on the OTR all stadium tour.
The BeyGOOD/DoGood campaign kicks off in the UK on June 6 in Cardiff, Wales, with The Prince's Trust, the youth charity founded by HRH The Prince of Wales in 1976, to help change young lives. Beyoncé also partnered with The Prince's Trust in 2014 during her solo Mrs. Carter Show World Tour.
Global Citizen continues the campaign in Europe starting on June 19 in Amsterdam, The Netherlands.
First launched in 2012, Global Citizen is an international advocacy organization working to end extreme poverty by 2030.
In addition to performing twice at the Global Citizen Festival in Central Park, in New York City, Beyoncé has joined forces with Global Citizen through Gucci's CHIME FOR CHANGE with a focus on social issues faced by women and girls globally.
"The united efforts of BeyGOOD/DoGood, along with our amazing partners The Prince's Trust and Global Citizen, are calling upon you to lift your voices, lend your hands and share your creativity as active and positive forces for doing good," states Ivy McGregor, Director of Philanthropy (BeyGOOD) and Corporate Relations for Parkwood Entertainment.
"Wherever you are and whatever skills, talents and resources you possess, are of value to others in your community, country and across the globe."
Nick Stace, UK Chief Executive of The Prince's Trust, says, "Beyoncé has supported The Prince's Trust for many years and understands the importance of giving young people who have faced setbacks in life the chance of a brighter future.
We want every young person to have the chance to succeed. We aim to empower them with the confidence and skills they need to take control of their lives and realize their ambitions, so that they can live, learn and earn."
PR News wire.