By Azania Post Reporter
LOCAL businesspeople in Tanzania have been advised to shun away from making statements that are incorrect or likely to create false impressions in the market.
This was revealed to Azania Post by Magdalena Utouh, who is the Fair Competition Commission (FCC) head of Consumer Education Department when explaining challenges and development facing the market.
She warned local traders who engage in misleading conducts in mass media and retail advertisement markets, saying would not hesitate to take stern measures against culprits.
According to her the Fair Competition Act of 2003, has outlined in section 15 the prohibition for conducts likely to mislead or deceive consumers in the market.
She said that in line with the act, businesses are prohibited from making statements that are incorrect or likely to create false impressions.
Advertisements or statements in any media (print, radio, television, social media and online) or on product packaging and any statement made by a person representing the business, fall in this category too, she said.
“In advertising or marketing, the business should not make false or misleading claims about the quality, value, price, age or benefits of goods or service or any associated guarantee or warranty or using false testimonials or passing off (impersonating another business)” she said.
She noted that the said law applies even if one has not intended to mislead or deceive anyone, or no one has suffered any loss or injury as a result of the deceptive or misleading conduct.
Explaining further, she said for clarity purposes there are five scenarios of misleading or deceptive conduct and the ways in which businesses may be held liable.
They include business hides important information in disclaimers within small print to advertise their product or services; they may not be protected from liability by the disclaimer.