Consumers are eyeing new iPhone models, but Apple is interested in the digital magazine platform Texture. Having bought Texture with more than 200 paid content in it, Apple has opened a new frontier in its service area with this move.
The company, which plans to earn 10 billion dollars per quarter from services offered until 2020, is currently refraining from specifying what kind of campaigns it will offer its users with Texture. Eddy Cue from the executives said that although the deal did not talk about the details, the users will continue to produce content that will surprise them. Apple is currently earning about $ 8 billion per quarter from services. If the firm's 2020 plan becomes real, it will earn $ 40 million dollars per year from the service category.