It seems every high-profile player is linked with a move to Manchester United these days, which owes to the size of the club.
Perhaps that is why it was no surprise to see James Rodriguez again linked with a move to Old Trafford this week, after reports from Germany emerged suggesting Bayern Munich will reject an option to sign the on-loan Real Madrid midfielder.
Many supporters will be rolling their eyes merely at the thought of Rodriguez making the move to United, a proposed transfer which seems to crop up as regularly as Wesley Sneijder and Nicolas Gaitan once did.
And given United's obvious problems at the moment they have every right to.
To make it abundantly clear there is no suggestion from the club that United are interested in a move for the Colombian international heading into the January window, however stranger things have happened.
It is almost twelve months ago since United's last winter window plans were adjusted when the club made a surprise move to bring Alexis Sanchez to the club from Arsenal.
This type of transfer policy simply can't continue.
United need to stick to their long-term transfer targets and a clear plan needs to be set in place ahead of a month in which the team's glaring defensive vulnerability needs to be addressed.
MANCHESTER, ENGLAND - JANUARY 22: (EXCLUSIVE COVERAGE) Alexis Sanchez of Manchester United poses after signing for the club at Old Trafford on January 22, 2018 in Manchester, England. (Photo by Manchester United/Man Utd via Getty Images)
With hindsight it looks like United were lured into a transfer to sign Sanchez in an effort to prove their own transfer pedigree, and to try and remain in a title race they had already effectively lost.
Any potential move for perennial transfer gossip occupant Rodriguez would seem very similar to the Sanchez saga.
Sanchez is still a quality player, who on his day represents one of the brightest talents in the Premier League, but his move to United just hasn't worked out.
On paper it never looked like a match made in heaven and United bought an exceptional player for a position which they didn't need - a move which not only hampered United's attacking balance but is also one which has unfairly cast Anthony Martial to the margins of the first team.
This simply can't be repeated, even if a player like Rodriguez becomes available for a bargain fee in the coming months.
As the January transfer window approaches, more gossip column inches will be filled with outlandish moves surrounding United.
Some suggestions might be tempting for the club, but United can't afford to be distracted again.
Even if an attractive attacking player becomes available the club need to stick to strengthening their real areas of weakness and maintain focus on addressing they key issues which continue to hinder them.